Saturday, July 07, 2018

Blackfacing, now poorfacing

"You’ve heard of tone-deaf crackers dressing up in blackface. Now get ready for tone-deaf millionaires dressing up in poorface. It’s time to brace yourself for South Africa’s annual masturbatory orgy of poverty porn: the wholly hideous CEO SleepOut…The organisers of this year’s event, however, don’t call it poorfacing. They call it a “movement”, like, I suppose, a bowel movement.…it takes a very special kind of shit to imagine that it is a good idea to bid millions of rand to spend a night in Nelson Mandela’s cell on Robben Island...Indeed, the Onanistic Rapture of Poorfacing, sorry, I mean CEO SleepOut Movement, has given a total of R38.5-million to what it calls “primary beneficiaries” over the past three years…R38.5-million over three years works out to R12.8-million a year. It sounds like a lot. But here’s the thing. Right now, corporate South Africa is sitting on a pile of around R1.4-trillion. This is the unofficial investment boycott we hear about from time to time: the suits refusing to spend a cent until the state shows signs of being able to make South Africa a viable concern…If you give R12.8-million a year in the name of Corporate South Africa, an entity that has R1.4-trillion in the bank, you’re effectively giving away 0.0009% of your savings every year. For someone with R1-million in the bank, that works out to giving away R9.14 a year. Or, for someone with R50,000 in the bank, 45 cents per year.

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