If you look at the asset allocation of the average South
African millionaire, about 30% of their assets are in business interests, 25 %
in equities, about 20% in property and then rest will be in cash, fixed income
instruments, bonds and alternative investments like collectables like art
The African luxury sector generated an estimated $8 billion
in revenue in 2014; with $2.8 billion coming out of South Africa.
Collectables such as art, wine and classic automobiles are
increasingly popular and accounted for $5.3 billion of the total assets of
African high net worth individuals at the end of 2014, according to New World
Wealth. $32 million was generated in South African sales of super-luxury
watches in 2014; up from $23 million in 2013.
The South African yacht industry generates about $150
million per year. Angola and South Africa are the top spots for yachting in
sub-Saharan Africa. Morocco and Egypt are the top spots in North Africa. The
yacht owners are mostly male, between the ages of 40 to 50, with average
earnings of over $300,000 per year.
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